ActionMan

History

Palitoy (from 1968 to 1980, a British subsidiary of General Mills) was the UK licensee for Hasbro Industries. Palitoy grew out of a plastics firm established by Alfred Edward Pallett in 1909 and went on to become one of Britain’s leading toy manufacturers until its ultimate closure in 1984.[3]

In the early years Action Man competed with the entirely British Tommy Gunn by Pedigree Toys who were the producers of the Sindy doll. The Tommy Gunn figure copied aspects of Hasbro’s G.I. Joe, released two years earlier in the United States. Regardless, Tommy Gunn was generally regarded as a higher quality in terms of equipment and accuracy of accessories, especially since the Action Man of the 1960s was little more than a re-packaged G.I. Joe. However, he was ultimately unable to compete with Action Man and was discontinued in 1968. In the late 1960s and early 1970s many other companies produced competition for Action Man, but all were of the cheap blow-moulded variety, which produces thin-walled components lacking the articulation and sturdiness of the Palitoy components, which utilised more costly Injection and Rotational moulding processes. (more…)

Action Man Eagle Eyes

Action Man commercial from the 80’s

Action Man is an action figure boys’ toy launched in Britain in 1966 by Palitoy as a licensed copy of Hasbro’s American “moveable fighting man”: G.I. Joe.

Action Man was originally produced and sold in the United Kingdom and Australia by Palitoy Ltd of Coalville, Leicestershire from 1966 until 1984 (Palitoy also offered sub-licenses to various toy manufacturers in various markets).

The figure and accessories was originally based on the Hasbro (US) 1964 G.I. Joe figure (for 1966–1969 production). Hasbro’s GI Joe figure was patented in 1966. Even the specific method of attaching the appendages was patented as a “Connection For Use In Toy Figures”   The first Action Man figures were Action Soldier, Action Sailor and Action Pilot. All were available in the four original hair colors: Blonde, Auburn, Brown and Black. They were accompanied by outfits depicting the participants of the Second World War.

Action Man was subsequently reintroduced in 1993, based on the GI Joe Hall of Fame figure of that time.

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Action Man Action Team

G.I. Joe’s British cousin, Action Man! Pretty cool ads with great music. Ultimately, not very different from the US marketing of G.I. Joe. Featuring Bulletman and Atomic Man.

Action Man

Action Man – Skyhawk commercial from the 80’s

Watch Action Man take to the skies in this Palitoy commercial. Actually one of the shorter TV adverts but nonetheless the Skyhawk was one of the larger pieces of Action Man equipment. Also an ode to a time where kids got out more and no batteries were required to have fun.

 

Action Man (Transport Command) 1978

Action Man commercial from 1978. This advert features Action Man and all the ‘Transport Command’ accessories to accompany him.

History
Palitoy (from 1968 to 1980, a British subsidiary of General Mills) was the UK licensee for Hasbro Industries the company grew out of a plastics firm established by Alfred Edward Pallett in 1909 and went on to become one of Britain’s leading toy manufacturers until its ultimate closure in 1984.

In the early years Action Man competed with the entirely British Tommy Gunn by Pedigree Toys who were the producers of the Sindy doll. The Tommy Gunn figure copied aspects of Hasbro’s G.I. Joe, released two years earlier in the United States. Regardless, Tommy Gunn was generally regarded as a higher quality in terms of equipment and accuracy of accessories, especially since the Action Man of the sixties was little more than a re-packaged G.I. Joe. However, he was (more…)