1978 Philadelphia Cheese

1978 advert for Philadelphia Cheese .

Cream cheese (also called soft cheese) is a sweet, soft, mild-tasting, white cheese, defined by the US Department of Agriculture as containing at least 33% milkfat (as marketed) with a moisture content of not more than 55%, and a pH range of 4.4 to 4.9.

Cream cheese is not naturally matured and is meant to be consumed fresh, and so it differs from other soft cheeses such as Brie and Neufchâtel. It is more comparable in taste, texture, and production methods to Boursin and Mascarpone.


1978 Polaroid 1000

1978 advert for the Polaroid 1000 .

The Polaroid Land Camera 1000 is a consumer camera line using SX-70 integral film. There were several models:

  • Fixed focus – known (in the U.S.) as OneStep
  • Zone-focused – known (in the U.S.) as Pronto! ; e.g. Pronto RF
  • Sonar Autofocus – Labeled as both Pronto! and OneStep models, usually with an AF or Sonar designation

info gleaned from Wikipedia

1978 New Skoda Super Estelle

1978 advert for the New Skoda Super Estelle.

The origins of what became Škoda Auto go back to the early 1890s where, like many long-established car manufacturers, a company started out manufacturing bicycles. It was 1894, and 26-year old Václav Klement, who was a bookseller in Mladá Boleslav, in today’s Czech Republic, which was then part of Austria-Hungary, was unable to obtain spare parts to repair his German bicycle. Klement returned his bicycle to the manufacturers, Seidel and Naumann, with a letter, in Czech, asking them to carry out repairs, only to receive a reply, in German, stating: “If you would like an answer to your inquiry, you should try writing in a language we can understand”. A disgusted Klement, despite not having technical experience, decided to start a bicycle repair shop, which he and Václav Laurin opened in 1895 in Mladá Boleslav. Before going into business partnership with Klement, Laurin was established as a bicycle manufacturer in the nearby town of Turnov.

1978 Mr Kipling Apple Pies

1978 Mr Kipling Apple Pies

Mr Kipling is a brand of cakes, pies and baked goods widely marketed in the United Kingdom and Ireland. The trademark is owned by Premier Foods, after its acquisition of Rank Hovis McDougall (RHM) in 2007.

In 1967, at a time when cakes were more often bought from local bakers, the company introduced cakes of a local baker’s standard to supermarkets. With advertising using the phrase “exceedingly good cakes”, and television commercials which originally featured the voice of actor James Hayter, the brand had become the market leader in the UK by 1976, a position it still holds over thirty years later. Varieties of single-serving and individually wrapped cakes have also been marketed.

Info gleaned from Wikipedia