by Yasmin | Dec 13, 2012 | 1970s, Food & Drink
Tab, stylized as TaB, is a diet cola soft drink produced by the Coca-Cola Company, first introduced in 1963. The soda was created by Coca-Cola after the successful sales and marketing of Diet Rite cola, owned by The Royal Crown Company; previously, Diet Rite had been the only sugarless soda on the market. Tab was “marketed to consumers who want to keep ‘tabs’ on their weight.”
The soda was fairly popular throughout the 1960s and 1970s, and the Coca-Cola Company made several variations of it, including Tab Clear and Tab X-Tra, as well ascaffeine-free versions.
Info gleaned from Wikipedia
by Yasmin | Dec 7, 2012 | 1970s, Food & Drink
In the 1930s Brooke Bond launched PG Tips in the UK tea market under the name of Pre-Gest-Tee. The name implied that the tea could be drunk prior to eating food, as a digestive aid. Grocers and salesmen abbreviated it to PG.
After the Second World War, labeling regulations ruled out describing tea as aiding digestion—a property previously attributed to tea—and by 1950/1 the PG name was officially adopted. The company added “Tips” referring to the fact that only the tips (the top two leaves and bud) of the tea plants are used in the blend.
Info gleaned from Wikipedia
by Yasmin | Dec 7, 2012 | 1970s, Hygiene/Grooming
Olay originated in South Africa as Oil of Olay. Graham Wulff (1916-2008), an ex-Unilever chemist from Durban, started it in 1949. The name “Oil of Olay” was chosen by Wulff as a spin on the word “lanolin”, a key ingredient.
It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.
Olay’s marketing was also unique, since it was never described as a moisturizer, nor even as beauty fluid. Nowhere on the packaging did it say what the product actually did. Print adverts used copy such as “Share the secret of a younger looking you” and talked about the ‘beauty secret’ of oil of Olay. Other adverts were written as personal messages to the reader from a fictitious advice columnist named Margaret Merril. They ran in Readers’ Digest and newspapers and often looked like editorials.
Info gleaned from Wikipedia
by Yasmin | Dec 6, 2012 | 1970s, Christmas, Toys
The Mighty Mo was brought to us by the Ideal Toy Company which was founded as Ideal Novelty and Toy Company in New York in 1907 by Morris and Rose Michtom after they had invented the Teddy bear in 1903. The company changed its name to Ideal Toy Company in 1938. In 1982, the company was sold to CBS Toy Company, which in turn sold Ideal to Viewmaster International in 1987, which renamed itself to View-Master Ideal in the process. View-Master Ideal was later bought by Tyco Toys, Inc. of Mt. Laurel, New Jersey, upon its purchase of View-Master Ideal. The Ideal line remained part of Tyco until Tyco’s merger with Mattel, Inc., in 1997.
Info gleaned from Wikipedia
by Yasmin | Dec 6, 2012 | 1970s, Food & Drink
Libby’s is a U.S.-based food company known for its canned food.
The company was founded as Libby, McNeill & Libby in Chicago, Illinois, by Archibald McNeill and the brothers Arthur and Charles Libby. The business began with a canned meat product, beef in brine, or corned beef. It became well-known when it began to package the meat in a trapezoid-shaped can starting in 1875.
By 1880, it had 1,500 employees in Chicago, and by the turn of the century there were about 2,000 employed, by which time it had expanded to the canning of fruits and vegetables. Libby’s came under the control of Swift & Company in the 1920s. One of the best known executives of Libby’s was Charles Scott Bridges who in 1947 was made a director of the company and in 1953 became Libby’s president and chief executive officer. Libby’s expanded and modernized during his presidency. By 1960 Libby’s had 9,000 employees and annual revenues of $296 million, and ranked 154th in size among U.S. corporations.
Info gleaned from Wikipedia
