1960’s advert for Cadburys Milk Tray.
Cadbury Milk Tray is a selection of milk chocolates with various fillings produced in the United Kingdom by Cadbury UK. Launched by the Cadbury company in 1915, it is one of the longest running brands in the confectioner’s portfolio.
In Britain, people liked what they were used to on TV – many TV ads seen in the 1970s and 1980s had jingles and slogans first heard in the 1950s and 1960s!
The Fresh Cream Cakes – “Naughty But Nice” – ads, featuring various celebrities, had a much shorter run – they were produced from the late 70s to the mid-80s. These two ads, from 1984, feature the English comedians Les Dawson and Roy Barraclough as Ada and Cissie, two hilarious middle-aged ladies.
Fry’s Turkish Delight is a chocolate bar made by Cadbury, and formerly by J. S. Fry & Sons. It was launched in 1914 and consists of a rose-flavoured Turkish delight surrounded by milk chocolate. It is widely marketed as being 92% fat-free.
The bar remains fairly popular in the UK, Ireland, Australia and New Zealand where the chocolate bar remains a staple. In Australia and New Zealand the range of “Turkish” products released by Cadbury has expanded to include mini Easter eggs, ice-cream, sectioned family block chocolate bars, and small versions used in boxed chocolates.In the UK Cadbury also manufacture the Dairy Milk Turkish, using dairy milk chocolate with a slightly different turkish centre, in the familiar block bar form.
From the late 1950s the slogan ‘Full of Eastern Promise’ has been used for the product on British TV advertisements. Among those appearing in such advertisements in the 1960s were the model and actress Jane Lumb.
For those of you that are interested, the music for this commercial was created specifically for the project.