Playtex Bra advert circa 1980
The women’s undergarment Playtex manufactures feminine hygiene and infant care products. The name comes from “perforated latex” which sandwiched between cloth gave the underwear its elastic and body-shaping character.
A children’s diaper and other baby products company also bears the PlayTex name. This has been and continues to be a source of confusion.
Info gleaned from Wikipedia