1980’s commercial for Pedegree Chum.

Pedigree Petfoods is a company that manufactures pet food located at Melton Mowbray, Leicestershire, England with another factory in Peterborough, Cambridgeshire. Pedigree comes from a French phrase meaning birds feet, representing the shape of family trees. Pedigree Petfoods is also sold in Australia.

Centre for Pet Nutrition

The Waltham Centre for Pet Nutrition, formerly known as the Animal Studies Centre, also mentioned in TV advertisements for dog food, is based on Freeby Lane at Waltham-on-the-Wolds near Melton Mowbray. There are 250 dogs, and 600 cats who get fed there every day. It is publicised as conducting the most advanced research on dog and cat food in Europe, if not the world. Around 200 researchers work for the company at Waltham and Melton. Work is also done with UK universities.

Info taken from Wikipedia