Panache Perfume advert from 1980s

Yardley of London is a traditional British cosmetics brand and is one of the oldest in the world. Established in 1770, Yardley had become recognised as a world leader in soap and perfumery by the beginning of the 20th century.  By 1910, it moved to London’s premier thoroughfare Bond Street, and in 1921 Yardley received its first Royal Warrant, an honour bestowed on only the finest British companies that provide outstanding service. Today, Yardley holds two Royal Warrants. The Yardley family traces its history back to the 15th century.

Currently, its product range consists of fragrances, bath and body luxuries, skin care, and hair care products. The colour cosmetics range of Yardley has been discontinued.

Britain’s fifth richest Asian family, the Jatanias, bought out Yardley in October 2005 for £60 million and integrated it into its Lornamead company.^[

Now Wipro Consumer Care and Lighting has acquired Yardley in certain markets including Asia, Middle East, Australasia as well as North and West Africa for $45.5 million.

Ingredients: Alcohol Denat., Aqua (Water), Parfum (Fragrance), Hexyl Cinnamal, Alpha-Isomethyl Ionone, Citronellol, Hydroxycitronellol, Hydroxy-methylpentylcyclohexenecarboxaldehyde, Limonene, Coumarin, Benzyl Benzoate, Linalool, Benzophenone-2, 2-(4-tert-Butylbenzyl)propionaldehyde, Evernia Prunastri, Cinnamyl Alcohol, Benzyl Salicylate, Eugenol, Citral, Geraniol.