90s ad for Nescafe Gold Blend.

 

Nescafé is one of the world’s top-selling brands of instant coffee, made by Nestlé. It comes in the form of many different products. The name is a portmanteau of the words “Nestlé” and “café“. Nestlé’s flagship powdered coffee product was introduced in Switzerland on April 1, 1938 after being developed for seven years by Max Morgenthaler and team.

 

It was called Nescafé in its U.S. TV ads throughout the ’50s and ’60s, as well as in store packaging. Later, Nestle introduced a new brand in the United States called

 

Taster’s Choice, which supplanted Nescafé for many years. In 2003, the company reintroduced the Nescafé brand, and the product is now known as Nescafé Taster’s Choice.

In 2003 and 2004, TV fashion gurus Trinny Woodall and Susannah Constantine became the faces of Nescafé in the UK when they were featured in advertisements promoting the brand of coffee.

While the Nescafe brand was created for the original soluble coffee, it has subsequently been used as an umbrella brand on a number of instant coffee products, including, in the UK, ‘Gold Blend’ and ‘Blend 37’ freeze-dried coffees.

info taken from Wikipedia

 

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