80’s advert for Minstrels ‘Melt in your moutn and not in your hand’!

Minstrels are milk chocolate buttons with a hard glazed shell sold in several countries including the UK, Ireland, South Africa, Cyprus, and Spain.

They originally had the slogan “They melt in your mouth, not in your hands”, the same one used by M&M’s in the United States (also used to market M&M’s in the UK in the 1980s and 1990s).

In line with Mars’ re-branding, Minstrels have been repackaged and are now sold as “Galaxy Minstrels”, referring to the use of Galaxy chocolate in them.

A new advertising campaign in July 2008 was accompanied by a new slogan: “Sophisticated silliness”.