Maynards Wine Gums – Hoots Mon (1993)

Hoots mon! There’s juice loose aboot this hoose! And it’s in HD! Directed by David Sproxton, David Alex Riddett and Pete Lewtas at Aardman Animations

The grandfather of engineer Kenneth Maynard Wood (co-founder of kitchen appliance company Kenwood Ltd)[1] Charles Riley Maynard and his brother Tom started manufacturing sweets in 1880. The sweet were made in their kitchen. Next door, Charles’s wife, Sarah Ann, ran a sweet shop selling their products to the Stamford Hill area of Hackney, London.

The Vale Road entrance of Maynards Harringay factory
In 1896 the brothers formed the Maynards sweet company. Ten years later, in 1906, the company set-up a new factory on Vale Road, Harringay. The new factory site, below an embankment of the New River, had clean Hertfordshire spring water to be used in production, whilst proximity of the Lee Navigation and numerous railways meant easy, cheap shipping of coal, sugar, and gelatin.

Around the turn of the century, Charles Gordon, heir to the confectionery firm, suggested to his father that the company should diversify into making “wine gums”. Nevertheless, Charles Riley, a strictly teetotal Methodist, gradually came round to the idea when his son persuaded him that the new sweets would not contain alcohol. Maynards Wine Gums were introduced in 1909.

Maynards Harringay factory
The works grew to become a four-figure[clarification needed] employer for the Harringay area. As Maynards grew, it expanded its manufacturing operations to other locations, such as a toffee factory in the Ouseburn area of Newcastle upon Tyne.

The 140 portfolio of sweet shops set-up as the company expanded were sold in 1985.[2] and the company was acquired by Cadbury in 1988. The brand merged in 1990 with the Tottenham liquorice mill Bassett’s, and Trebor as well as sweet manufacture of the three brands moved to Sheffield in 1991. By 2002 worldwide sales of Maynards Wine Gums were forty million pounds

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