1986 commercial for Maxwell House Coffee.

Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. It is named in honor of the Maxwell House Hotel in Nashville, Tennesee. For many years until the late 1980s it was the largest-selling coffee in the U.S. and is currently (ca. 2007) second behind Folgers, which is manufactured by The J.M. Smucker Co. The company recently unveiled its new slogan, “It’s A New Morning. Brew Some Good.” Part of the new slogan is also the URL of their new website, http://www.brewsomegood.com

Early History
The coffee was provided to the hotel beginning in 1892[1] by local manufacturers, Leon T. Cheek[2] and Joel Owsley Cheek, who developed the blend. In 1901 Cheek and a partner, John Neal, established the Nashville Coffee and Manufacturing Company. The name was changed to Cheek & Neal (later Cheek-Neal) Coffee Company in 1903. In 1928 the assets of Cheek-Neal were purchased by the Postum Company.

Info taken from Wikipedia