Classic 80’s advert for Maxell Audio Cassette Tapes.

Maxell, is a Japanese company which manufactures consumer electronics.  The company’s notable products are batteries and electronics — the company’s name is a contraction of  “maximum capacity dry cell” — and recording media, including audio cassettes and blank VHS tapes, and recordable optical discs like CD-R/RW and DVD±RW. Additionally, the company sells electronics accessories, like CD and DVD laser cleaners. On March 4, 2008 Maxell announced that they would no longer manufacture their optical media, but would start contracting other companies to manufacture

History

Maxell was formed in 1960 when a dry cell manufacturing plant was created at the company’s Osaka registered headquarters. In 1961, Maxell Electric Industrial Co., Ltd. was created out of the dry battery and magnetic tape divisions of Nitto Electric lndustrial Co., Ltd. (now Nitto Denko Corp.).

Info gleaned from Wikipedia