MARATHON Chocolate Bar 1974

1974 commercial for Marathon chocolate bar featuring some nice ladies! 🙂

In the UK and Ireland, it was originally sold under the name Marathon. Mars standardized many of its global brand names and the name was changed to Snickers in 1990. For 18 months before the name changed, the words “Internationally known as Snickers” were printed on the side of the Marathon wrapper. Following the name change, the bar moved from being Britain’s ninth most popular bar to the third most popular.

Mars has since re-registered the original name as a UK trademark. There is also a campaign to rename the bar: Bring Back Marathon


Snickers is a candy bar made by Mars, Incorporated. It consists of peanut nougat topped with roasted peanuts and caramel covered with milk chocolate. Snickers is the best selling chocolate bar of all time and has annual global sales of US $2 billion.

The original Snickers was formerly sold as Marathon in the United Kingdom and Ireland. More recently, Snickers Marathon branded energy bars have been sold in some markets. In May 2008, Mars, Incorporated was rumoured to temporarily re-launch the Marathon bar.

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