1988 commercial for Impulse “On Fire”.

Impulse is a bodyspray manufactured by Fabergé which was part of Unilever, an Anglo-Dutch company based in Rotterdam, Netherlands, and London, United Kingdom. Introduced as a ‘perfume deodorant’ in South Africa in 1972, Impulse was launched in the UK in 1979, including the butterfly design and the slogan “Men can’t help acting on Impulse.”

In the early 1980’s, four scents were introduced called Always Alluring, Delightfully Daring, Instantly Innocent, and Suddenly Sassy.

In the summer of 1997, the Spice Girls became spokesmodels for the Impulse body sprays edition known as Impulse Spice, while on tour promoting their two albums, Spice and Spiceworld.

In 2006 there were eight fragrances with names such as Thrill, Goddess and Siren. In addition to the bodyspray, the Impulse brand includes antiperspirants and moisturisers.

Impulse perfumes have been developed by Ann Gottlieb, a ‘Nose’ famous for creating several successful fragrances.

Stars of Impulse commercials include Neil Morrissey and Emma Harrison.

Info taken from Wikipedia

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