Homepride Flour advert from the 70’s

Homepride is a UK brand of pre-prepared cooking sauces, now owned by Premier Foods, which acquired the business in 2006 from Campbell Soup Company. Homepride originally produced flour in the 1920s, but the introduction of cooking sauces in 1974 changed the way they do business.

Homepride uses a cartoon character named “Fred the Flourgrader” as part of its marketing. Fred was created by the Geers Gross advertising agency in 1965.