This particular Fry’s ad is the longer cinema version of 1984 ad. Very well done unfortunately I hated the stuff and still do.
Fry’s Turkish Delight is a chocolate bar made by Cadbury, and formerly by J. S. Fry & Sons. It was launched in 1914 and consists of a rose-flavoured Turkish delight surrounded by milk chocolate. It is widely marketed as being 92% fat-free.
The bar remains fairly popular in the UK, Ireland, Australia and New Zealand where the chocolate bar remains a staple. In Australia and New Zealand the range of “Turkish” products released by Cadbury has expanded to include mini Easter eggs, ice-cream, sectioned family block chocolate bars, and small versions used in boxed chocolates.In the UK Cadbury also manufacture the Dairy Milk Turkish, using dairy milk chocolate with a slightly different turkish centre, in the familiar block bar form.
From the late 1950s the slogan ‘Full of Eastern Promise’ has been used for the product on British TV advertisements. Among those appearing in such advertisements in the 1960s were the model and actress Jane Lumb.
For those of you that are interested, the music for this commercial was created specifically for the project.