Findus Crispy Pancakes 1991

1991 UK & Ireland ad for Findus Crispy Pancakes.

Crispy Pancakes is the name of a brand of frozen savoury pancakes coated with breadcrumbs and contain one of three fillings:

  • Minced beef
  • Three cheeses
  • Chicken, bacon and sweetcorn

Previously they were also available in chicken curry flavour.

Crispy Pancakes are made by the Swedish food company Findus. Crispy pancakes are sold in the United Kingdom and Italy. In Italy, they are known as Sofficini.

Approximately 450,000 Crispy Pancakes were destroyed in a fire at Findus’ plant in Newcastle-upon-Tyne, UK on 6 January 2009.

About the company

A small factory first made the Findus brand in Skåne in Sweden. The name came from Fruit Industries. In 1941, the factory was bought by Marabou, a Swedish confectionery company. In 1945 Findus launched the first deepfrozen food products in Sweden. In 1962, this Findus brand was sold to Nestlé. In January 2000, it was bought by EQT, a Swedish firm.

Geir Frantzen, a former senior manager at Findus AB, bought out the UK company in April 2005 from EQT. The UK business is now managed by Frantzen and Vidar Engen.

The rest of the Findus business (excluding Italy and Switzerland) was bought from EQT in January 2006.

In Italy, the brand is owned by Unilever which markets a different line of frozen foods common to the Iglo and Birds Eye brands in other countries.

In Spain and Portugal the brand has been owned by Ardo, Europe’s largest frozen vegetables company, since 2006.

Info gleaned from Wikipedia

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