1977 Commercial for Evel Knievel toys.

Evel Knievel (October 17, 1938 – November 30, 2007), born Robert Craig Knievel, was an American motorcycle daredevil and entertainer famous in the United States and elsewhere between the late 1960s and early 1980s. Knievel’s nationally televised motorcycle jumps, including his 1974 attempt to jump Snake River Canyon at Twin Falls, Idaho, represent four of the twenty most-watched ABC’s Wide World of Sports events to date. His achievements and failures, including his record 37 broken bones, earned him several entries in the Guinness Book of World Records.

His son Robbie Knievel is also an accomplished motorcycle daredevil.

The merchandising of the Knievel image reached additional media. Ideal Toys released a bendable Knievel action figure in 1972; along with a host of accessories, there was also a female counterpart available—Derry Daring.

Info gleaned from Wikipedia