1991 advert for Dulux Weather Shield paints.
Dulux is an internationally available brand of paint. It is produced by Imperial Chemical Industries. The brand name Dulux has been used by both ICI and DuPont since 1931 and was one of the first alkyd-based paints.
In the early days of its existence, decorators and their suppliers were the main customers for Dulux, with Say Dulux to your decorator used as an advertising slogan in the 1950s. By 1953, Dulux was available in the retail market and ten years later the famous Old English Sheepdog was used in advertisements, to the point where “Dulux dog” has become a common nickname for the breed.