Domestos 1981

Advert for Domestos dating from 1981.

During the late 1980s and early 1990s, Domestos marketing campaign featured a mock of a scene from the film Big Bad John in which a Domestos bottle moved slowly around a bathroom in the style of a cowboy as nearby loo brushes and ornaments hid nervously. The bottle went under the name of “Big Bad Dom”. The advert was produced using CGI. The advertising slogan for this campaign claimed that Domestos “Kills all known germs. Dead.”

In 2002 a short lived campaign featured former Big Brother contestant Alex Sibley appeared in a commercial lampooning his own obsession of cleanliness and an incident in the house where Alex mimes to the tune That’s the Way (I Like It) by KC and the Sunshine Band. In the advert Alex is seen cleaning the Big Brother toilet with Domestos whilst miming to the same song. Domestos was hoping the popularity of Big Brother would help sell their product, however by 2003 Domestos were in trouble and looking for other ways to improve their marketing campaign.

In 2005, various commercials for different Domestos brands were shown on British Television, with computer generated germs made to represent Salmonella, E.Coli and Staphylococcus. Each germ asserted their plans to inflict suffering, sometimes in parody of well known films such as The Godfather, before being wiped out by a specific brand of Domestos. The advertising slogans for this campaign are “Domestos – Millions of Germs Will Die” for Standard Domestos, and “Millions more germs will die” for 5x Longer Domestos.

The 5x Longer Domestos advert shows a germ cheerfully skipping and singing a song in a very deep American voice, reminiscent of narration in horror movie trailers.

Sung to the tune of London bridge is falling down, the lyrics were:

“I’m going to make some people vom,
People vom, people vom.
Spew their guts and cry to mom,
Ain’t that pretty?
I’m going to give them diarrhoea, diarrhoea, diarrhoea…”

The commercial ends with a voiceover of the slogan, read by famous British actor Patrick Stewart.

Above taken from Wikipedia

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