Curly Wurly

Curly Wurly Advert from the 70’s with Terry Scott of ‘Terry and June’ fame. Can you believe it was only 3p?

Curly Wurly is a type of chocolate bar manufactured by Cadbury and sold in the UK and Australia. It was launched in the UK in 1971 and relaunched in 1976. Its shape resembles two flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel. Also available are “Curly Wurly Squirlies,” which come in a bag and are just the cross beams of the ladder. this design was created by Charlie Simmonds as an apprentice at Cadbury’s.


A Canadian version of the Curly Wurly, known as the “Wig Wag” was available in the 1970s.

A 2004 online poll of retro confectionary aficionados found that the Curly Wurly was the most popular chocolate bar still in production.

In the 1970s the actor and comedian Terry Scott appeared in memorable UK TV commercials for the product dressed as a schoolboy, complete with cap and short trousers.

Although being perceived as being a predominantly working class chocolate bar, the Curly Wurly appears to have a following amongst the rich and famous. Notable names who have publicly been seen eating or buying a Curly Wurly include legendary singer Sir Cliff Richard, TV Favourite Dale Winton, Harry Potter author JK Rowling, Kids entertainer Dom (of ‘Dick & Dom’ fame) and Liverpool soccer coach Rafael Benitez.

It has been falsely claimed that Curly Wurly bars were banned in Ireland, along with a number of other confectionery brands such as Opal Fruits and Toblerone, until 1979.

Info taken from Wikipedia

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