1986 advert fro Comet Electrical.
Comet is an electrical retailer in the United Kingdom, which is owned by KESA Electricals plc after the demerger of Kingfisher plc. The group was founded in 1933 by George Hollingberry in Hull as Comet Battery Stores Limited. The retailer specialises in electrical retailing after Comet demerged from Kingfisher, which also owns electrical retailer Laskys and DIY store B&Q and formerly Woolworths and Superdrug, in 2003 to form a new group under the Kingfisher Electricals S.A. umbrella. In September 2005, Comet undergone a £20 million re branding campaign to differentiate itself from other players in the market, mainly Currys, as both company logos were in white print against a red background and the company names being ‘similar’. It was often the case that customers would buy an item from Currys and attempt to return them to Comet, either believing the two companies were part of the same brand or simply mistaking the two.
Comet operate a policy called Every Day Low Pricing. With this, they check competitors’ prices and where they find lower prices they lower their own to match. Like many retailers they back this up with a ‘price promise’. This states that if a customer finds the same product on sale at another retailer locally (within 10 miles) for less, then Comet will match this price. The product needs to be the exact same model, sealed new, immediately available from the other retailer and verifiable. They do not match Internet sites or warehouse outlets such as Makro. The price promise can be used at the time of purchase or at any time within the first 14 days after purchase.
Info taken from Wikipedia