1987 Tylenol

 James Roth, a U.S. gastroenterologist, advocated paracetamol as a gastric-friendly alternative to aspirin, which can irritate the stomach when taken without food. Roth was also principal consultant to McNeil Laboratories. In 1953, McNeil Laboratories introduced Algoson, a preparation containing paracetamol together with sodium butabarbital, a sedative. In 1955, McNeil Laboratories introduced Tylenol Elixir for children, which contained paracetamol as its sole active ingredient. It was originally marketed mainly towards children, but soon came to dominate the North American pain-killer market. There are a number of different varieties of Tylenol available today including extra-strength (with 500 milligrams of paracetamol), children’s doses, longer-lasting, and sleep aiding (in combination with diphenhydramine). In 2005, Tylenol Ultra was introduced in Canada, with 500 mg of paracetamol and 65 mg of caffeine; caffeine has vasoconstricting effects, for which there is some disputed evidence for additional effectiveness.  The patent on paracetamol has long expired, and the continued success of Tylenol brand preparations are largely due to marketing,  the backing and reputation of Johnson & Johnson, and new patented delivery mechanisms such as quick-release and extended-release forms of the medication.

Info gleaned from Wikipedia

1960s Closeup Toothpaste

Close-up is a brand of toothpaste which is marketed by Unilever.  It was launched in 1967, it is the first gel toothpaste in the world.  In 2003, Unilever sold the exclusive licensing rights of Close-Up inUnited States and Canada to Church & Dwight.   This sale did not affect the brand in other countries, like India where Unilever and its subsidiaries continue marketing Close-Up.  The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.

Info gleaned from Wikipedia

1960 SR Toothpaste

Mentadent SR (formerly Gibbs SR) is a brand of toothpaste owned by Unilever. The product was originally named after sodium ricinoleate.

Gibbs SR was the first product to be promoted on UK television. The introduction of commercial television advertising was due to the Television Act of 1954 which created the commercial broadcaster ITV. The advertisement was first shown on 22 September, 1955 at 8:12, with a voiceover by Alex Macintosh.  The advertisement was written and produced by Brian Palmer.

Info gleaned from Wikipedia

1981 Superman No Smoking Advert

Superman is a fictional character, a comic book superhero who appears in comic books published by DC Comics. He is widely considered to be an American cultural icon.  Created by American writer Jerry Siegel and Canadian-born American artist Joe Shuster in 1932 while both were living in Cleveland, Ohio, and sold to Detective Comics, Inc. (later DC Comics) in 1938, the character first appeared in Action Comics #1 (June 1938) and subsequently appeared in various radio serials, television programs, films, newspaper strips, and video games. With the success of his adventures, Superman helped to create the superhero genre and establish its primacy within the American comic book.  The character’s appearance is distinctive and iconic: a blue, red and yellow costume, complete with cape, with a stylized “S” shield on his chest.  This shield is now typically used across media to symbolize the character.

Info gleaned from Wikipedia

1981 Disprin

After World War II, with the IG Farben conglomerate dismantled because of its central role in the Nazi regime, Sterling Products bought half of Bayer Ltd, the British Bayer subsidiary—the other half of which it already owned. However, Bayer Aspirin made up only a small fraction of the British aspirin market because of competition from AsproDisprin (a soluble aspirin drug) and other brands. Bayer Ltd began searching for new pain relievers to compete more effectively. After several moderately successful compound drugs that mainly utilized aspirin (Anadin and Excedrin), Bayer Ltd’s manager Laurie Spalton ordered an investigation of a substance that scientists at Yale had, in 1946, found to be the metabolically active derivative of acetanilide: acetaminophen. After clinical trials, Bayer Ltd brought acetaminophen to market as Panadol in 1956.

Info gleaned from Wikipedia