Bold is a laundry detergent brand owned by Procter & Gamble.
It was launched in 1974 as the UK’s first low suds biological detergent. In 1982 it was relaunched as the country’s only combined detergent/conditioner, and has been a popular product since
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C&A is an international Dutch chain of fashion retail clothing stores, with its European head offices in Vilvoorde (near Brussels), Belgium and Düsseldorf, Germany. It has fashion retail store branches in Austria, Belgium, Brazil, China, Croatia, Czech Republic, France, Germany, Hungary, Italy, Luxembourg, Mexico, Netherlands, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Switzerland, Turkey and opening soon in Egypt. Its brands include Angelo Litrico, Canda, Clockhouse, Here+There, Palomino, Westbury, Yessica, Yessica Pure, and Your Sixth Sense.
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Advert for Solvite wallpaper paste. This advert shows a guy being pasted to a board and then being lifted by a helicopter., brave man! 🙂
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Persil (also known as Dixan, Wipp, LeChat or Skip) is a brand of laundry detergent currently and originally made by Henkel & Cie; but which is now also licensed for manufacture, distribution, and marketing in several countries by Unilever. Henkel and Unilever both manufacture their own formulations. Introduced in 1907, Persil is notable because it was the first commercially available “self-activated” laundry detergent. The name, Persil, is derived from two of its original ingredients, perborate and silicate. It is Unilever’s premium brand in Ireland and the United Kingdom. Persil is sold in many forms, with several “environment friendly” products.
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Quinnsworth commercial from 1992 with Maurice Pratt.
Quinnsworth was founded by Pat Quinn in 1966 and was sold to Powers Supermarkets Limited in the 1970s. During the 1970s, the slogan used was “Let’s get it all together at Quinnsworth”. Powers Supermarkets Limited was the parent company, but used Quinnsworth as its marketing name. The company became a wholly owned subsidiary of Associated British Foods plc. And run by supermarket executive Don Tidey. In Quinnsworth’s final years, Yellow Pack was replaced by Premium Choice as the own brand. Quinnsworth was remembered for its advertising campaigns featuring its marketing director Maurice Pratt (later became chief executive of Tesco Ireland), who would personally introduce new product promotions, ending each advert with the company slogan, “That’s Real Value”.
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The birth of the Pampers brand is arguably P&G’s best example of what happens when there is dissatisfaction with the status quo. In 1956, a P&G researcher, Vic Mills, disliked changing the cloth diapers of his newborn grandchild. So he assigned fellow researchers in P&G’s Exploratory Division in Miami Valley, Ohio to look into the practicality of making a better disposable diaper. Pampers were introduced in 1961. They were created by researchers at P&G including Vic Mills and Norma Lueders Baker. The name “Pampers” was coined by Alfred Goldman, Creative Director at Benton & Bowles, the first ad agency for the account.
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