1974 commercial for the Playtex 18 Hour Girdle
Playtex was founded in 1932 as the International Latex Corporation by Abraham Nathaniel Spanel, an industrialist, inventor and philanthropist who held over 2,000 patents. Spanel’s original factory in New York produced ladies’ swim caps and latex gloves. Spanel is said to have maintained living quarters in the original building and would often walk the factory floor in the evening while wearing his bathrobe. His employees were among the earlier to have air-conditioning and paid life and health insurance. The New York factory was later destroyed by fire. Spanel moved his operations to Dover, Delaware where they remain to this day.
Probably the most remembered ad from the 80’s.
Levi Strauss & Co. (LS&CO) is a privately held clothing company known worldwide for its Levi’s brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Franconia, (Kingdom of Bavaria) to San Francisco, California to open a west coast branch of his brothers’ New York dry goods business. Although the company began producing denim overalls in the 1870s, modern jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with employee ownership and a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss’ four nephews.
This is a famous Levis advert from 1895.
Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions: Levi Strauss, North Americas (LSNA), based in the San Francisco headquarters; Levi Strauss Europe (LSE), based in Brussels; and Asia Pacific Division (APD), based in Singapore.The company employs a staff of approximately 10,500 people worldwide, and owns and develops a few brands. Levi’s, the main brand, was founded in 1873 in San Francisco, specializing in riveted denim jeans and different lines of casual and street fashion.