Rolo Cookies – Skippy (1999)

Rolo Cookies – Skippy (1999)

The Rolo product was developed in England by Mackintosh’s,(later Rowntree-Mackintosh), simply a combination of caramel and a chocolate coating. Rolo was launched in the United Kingdom in 1937.

In 1956, the New England Confectionery Company acquired a licence to produce Rolos in the US.In 1969, the licence for US Manufacturing was acquired by The Hershey Company.

In 1988, the Nestlé company acquired Rowntree and its brands, including Rolo. There have now been Rolo biscuits, ice-cream, muffins, birthday cake, desserts, cake bars, doughnuts, mini Rolos, big Rolos (all of which use the same type of caramel), yoghurts, and Easter eggs made. In May 2011, McDonald’s combined chocolate pieces and caramel sauce with their soft-serve McFlurry product to simulate the Rolo flavour profile in a cross-branded product. In December 2018, Walmart began selling Rolo ice cream cones and ice cream sandwiches in their stores.

In the UK Rolos are produced at Nestlé’s Fawdon factory in Newcastle upon Tyne.

Info gleaned from Wikipedia

Cadburys Milk Tray 1970’s

Cadburys Milk Tray 1970’s

Milk Tray is a brand of boxed chocolates currently manufactured by Cadbury. Introduced by Cadbury UK in 1915, it is one of the longest running brands in the confectioner’s portfolio. Milk Tray is sold in Australia, Canada, Ireland, New Zealand, New York City, South Africa and the United Kingdom.

The name ‘Tray’ derived from the way in which the original assortment was delivered to the shops. Originally Milk Tray was packed in five and a half pound boxes, arranged on trays from which it was sold loose to customers.

The pack design has been regularly updated and the assortment itself has changed in line with consumer preferences, and today it is still one of the most popular boxes of chocolates in the UK selling over 8 million boxes per annum.

From 1968 to 2003, and since 2016, the chocolate is advertised by the ‘Milk Tray Man’, a tough James Bond–style figure who undertakes daunting ‘raids’ to surreptitiously deliver a box of Milk Tray chocolates to a lady. The original tagline was And all because the lady loves Milk Tray.A YouGov poll saw them ranked the 16th most famous confectionery in the UK.

Info gleaned from Wikipedia

Cadburys Mirages 1991

Cadburys Mirages 1991

Cadbury, formerly Cadbury’s, is a British multinational confectionery company wholly owned by Mondelez International (originally Kraft Foods) since 2010. It is the second-largest confectionery brand in the world after Wrigley’s.  Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide. It is famous for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain’s most successful exports.

1990 Cadburys Creme Eggs

eggsCadbury Creme Egg is a chocolate product produced in the shape of an egg. The product consists of a thick milk chocolate shell, housing a white and yellowfondant filling which mimics the albumen and yolk of a real egg. Creme Eggs are the best-selling confectionery item between New Year’s Day and Easter in the UK, with annual sales in excess of 200 million and a brand value of approximately £55 million.

Info gleaned from Wikipedia

80’s UK TV Advert – Cadburys Wispa feat Ruth Madoc and Simon Cadell, Hi Dee Hi

Cadbury_Logo1Wispa is a brand of chocolate bar manufactured by Cadbury UK. The bar was launched in 1981 as a trial version in North East England and with its success it was introduced nationally in 1983.  It was seen as a competitor to Rowntree’s Aero (now owned by Nestlé).  In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as “Dairy Milk Bubbly”. As part of the relaunch, the product was reshaped as a standard molded bar (similar to other ‘Dairy Milk’ products) instead of a whole-bar count-line.  However, in 2007, helped by an internet campaign, the Wispa bar was relaunched, albeit for a “limited period”.   In October 2008 Wispa returned again to shops in the UK and Ireland due to the chocolate bar’s popularity during the previous limited period release.

A product known as Cadbury’s Wispa, resembling a moulded Dairy Milk bar with bubbles and with different packaging, is available in some other countries, including Romania.

Info gleaned from Wikipedia