Shredded Wheat ad from the 80’s
Shredded wheat is a breakfast cereal made from whole wheat. It comes in two sizes, bite sized (3⁄4 × 1 in), and full size, which may be broken into small pieces before milk is added.
Both sizes are available in a frosted variety, which has one side coated with sugar and usually gelatin. Some manufacturers have produced “filled” versions of the bite-size cereal containing a raisin at the center, or apricot or cranberry filling.
1986 commercial for Kelloggs Fruit ‘n Fibre
Fruit ‘n Fibre is a breakfast cereal produced by Kellogg’s and sold in various countries (including the UK). It consists of wheat flakes, dried fruit (sultanas, raisins, coconut, banana, and apple) and hazelnuts. Versions of this cereal are also produced by other companies under similar names, such as Fruit & Fibre. The Kellogg’s version is also known as Optima Fruit & Fibre in some markets (this name was used in the UK for a short period from 1997, but was eventually changed back).