1978 Oil Of Ulay

Olay originated in South Africa as Oil of Olay. Graham Wulff  (1916-2008),  an ex-Unilever chemist from Durban, started it in 1949. The name “Oil of Olay” was chosen by Wulff as a spin on the word “lanolin”, a key ingredient.

It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.

Olay’s marketing was also unique, since it was never described as a moisturizer, nor even as beauty fluid. Nowhere on the packaging did it say what the product actually did. Print adverts used copy such as “Share the secret of a younger looking you” and talked about the ‘beauty secret’ of oil of Olay. Other adverts were written as personal messages to the reader from a fictitious advice columnist named Margaret Merril. They ran in Readers’ Digest and newspapers and often looked like editorials.

Info gleaned from Wikipedia

1978 Mighty Mo’s

The Mighty Mo was brought to us by the Ideal Toy Company which was founded as Ideal Novelty and Toy Company in New York in 1907 by Morris and Rose Michtom after they had invented the Teddy bear in 1903. The company changed its name to Ideal Toy Company in 1938. In 1982, the company was sold to CBS Toy Company, which in turn sold Ideal to Viewmaster International in 1987, which renamed itself to View-Master Ideal in the process. View-Master Ideal was later bought by Tyco Toys, Inc. of Mt. Laurel, New Jersey, upon its purchase of View-Master Ideal. The Ideal line remained part of Tyco until Tyco’s merger with Mattel, Inc., in 1997.

Info gleaned from Wikipedia

1978 Libbys Orange C

Libby’s is a U.S.-based food company known for its canned food.

The company was founded as Libby, McNeill & Libby in Chicago, Illinois, by Archibald McNeill and the brothers Arthur and Charles Libby. The business began with a canned meat product, beef in brine, or corned beef. It became well-known when it began to package the meat in a trapezoid-shaped can starting in 1875.

By 1880, it had 1,500 employees in Chicago, and by the turn of the century there were about 2,000 employed, by which time it had expanded to the canning of fruits and vegetables. Libby’s came under the control of Swift & Company in the 1920s. One of the best known executives of Libby’s was Charles Scott Bridges who in 1947 was made a director of the company and in 1953 became Libby’s president and chief executive officer. Libby’s expanded and modernized during his presidency. By 1960 Libby’s had 9,000 employees and annual revenues of $296 million, and ranked 154th in size among U.S. corporations.

Info gleaned from Wikipedia

1978 KP Nuts

KP Snacks is a British producer of branded and own-label maize-, potato-, and nut-based snacks, “Choc Dips” and nuts. The KP originally stood for Kenyon Produce. The company is based in Rotherham, South Yorkshire, England.

The company was founded in 1853 as Kenyon & Son as a producer of confectionery, jam and pickles. By 1891 the company had become Kenyon & Son and Craven Limited. The company switched to producing roasted and salted hazelnuts in 1948, expanding to peanuts later. These were originally produced for sale in cinemas. In 1952 the company introduced Hercules Nuts and in 1953 the No.1 KP Nuts peanut brand.

Info gleaned from Wikipedia

1978 Knorr Soups

Knorr  is a German food and beverage brand owned by the Anglo-Dutch company Unilever since 2000, when Unilever acquired Best Foods. It produces dehydrated soup mixes and condiments. The only country where Unilever did not have rights to the Knorr name is Japan, where trademark of the product there is controlled by Ajinomoto. It is sold under the name Royco in Indonesia, and under the name Continental in Australia.

Info gleaned from Wikipedia

1978 KFC UK

KFC (Kentucky Fried Chicken) is the world’s largest chain of fried chicken fast food restaurants, headquartered in Louisville, Kentucky in the United States. An “American icon”, it is the second largest restaurant chain after McDonald’s, with over 17,000 outlets in 105 countries and territories (December 2011).  It was founded by Colonel Harland Sanders, who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression.

Colonel Sanders was an early pioneer of the restaurant franchising concept, with the first “Kentucky Fried Chicken” franchise opening in Utah in the early 1950s. Its rapid expansion saw it grow too large for Sanders to manage, and he eventually sold the company to a group of investors. Despite this, his image was still used as branding, and he worked as a goodwill ambassador for the company until shortly before his death. Throughout the 1970s and 1980s, KFC had mixed success at home as it went through a series of corporate owners who had little or no experience in the restaurant business, although it continued to expand in overseas markets. In the early 1970s, KFC was sold to the spirits firm Heublein, who were taken over by the R.J. Reynolds conglomerate, who sold the chain to PepsiCo. PepsiCo spun off its restaurants division (also including Pizza Hut and Taco Bell), as Tricon Global Restaurants, which later changed its name to Yum! Brands.

Info gleaned from Wikipedia