1978 Terrys Chocolate Orange

Terrys-Chocolate-Orange2In 1923, Frank and Noel Terry joined the family business, Terry’s of York. They revamped the company, and after opening the Art Deco-style factory The Chocolate Works in 1926, began launching new products. The first was the Chocolate Apple (1926),  then the Chocolate Orange (1931), and finally Terry’s All Gold (1936).

At the onset of World War II, confectionary production was immediately halted. The factory was taken over by F Hill’s and Son’s of Manchester as a shadow factory, to manufacture and repair aircraft propeller blades.

Info gleaned from Wikipedia

1978 TAB Cola

Tab_LogoTab, stylized as TaB, is a diet cola soft drink produced by the Coca-Cola Company, first introduced in 1963. The soda was created by Coca-Cola after the successful sales and marketing of Diet Rite cola, owned by The Royal Crown Company;  previously, Diet Rite had been the only sugarless soda on the market. Tab was “marketed to consumers who want to keep ‘tabs’ on their weight.”

The soda was fairly popular throughout the 1960s and 1970s, and the Coca-Cola Company made several variations of it, including Tab Clear and Tab X-Tra, as well ascaffeine-free versions.

Info gleaned from Wikipedia

1978 Sun Newspaper

the_sun_logoThe Sun is a daily national tabloid newspaper published in the United Kingdom and the Republic of Ireland. Regionalised editions are published in Glasgow (The Scottish Sun) and Dublin (The Irish Sun). It is published by the News Group Newspapers division of News International, itself a wholly owned subsidiary of Rupert Murdoch’s News Corporation.

The Sun has the tenth-largest circulation of any newspaper in the world and the largest circulation of any daily newspaper in the United Kingdom.  It had an average daily circulation of 2,614,725 copies in March 2012.  Between July and December 2010 it had an average daily readership of approximately 7.6 million, of whom approximately 2.65 million were in the ABC1 demographic and 4.9 million in the C2DE demographic.

Info gleaned from Wikipedia

1978 Shield Soap

shield soapShield Soap was  originally launched in 1976 by Unilever with a heavy weight TV advertising campaign, enabling the brand to establish a 30% market share within its first year.

In the 1990’s, Unilever rationalised their brands as part of their ‘path to growth’ strategy. Lucky for us, Shield Soap did not form part of their core UK portfolio.

Ceuta Healthcare purchased Shield Soap from Unilever in March 2004. In 2004, we sold approximately 5.7 million bars of Shield Soap. This figure has grown year on year and in 2009 this figure had grown to approximately 14 million bars of Shield Soap being sold in the UK.

1978 PG Tips

In the 1930s Brooke Bond launched PG Tips in the UK tea market under the name of Pre-Gest-Tee. The name implied that the tea could be drunk prior to eating food, as a digestive aid. Grocers and salesmen abbreviated it to PG.

After the Second World War, labeling regulations ruled out describing tea as aiding digestion—a property previously attributed to tea—and by 1950/1 the PG name was officially adopted. The company added “Tips” referring to the fact that only the tips (the top two leaves and bud) of the tea plants are used in the blend.

Info gleaned from Wikipedia

1978 Oil Of Ulay

Olay originated in South Africa as Oil of Olay. Graham Wulff  (1916-2008),  an ex-Unilever chemist from Durban, started it in 1949. The name “Oil of Olay” was chosen by Wulff as a spin on the word “lanolin”, a key ingredient.

It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.

Olay’s marketing was also unique, since it was never described as a moisturizer, nor even as beauty fluid. Nowhere on the packaging did it say what the product actually did. Print adverts used copy such as “Share the secret of a younger looking you” and talked about the ‘beauty secret’ of oil of Olay. Other adverts were written as personal messages to the reader from a fictitious advice columnist named Margaret Merril. They ran in Readers’ Digest and newspapers and often looked like editorials.

Info gleaned from Wikipedia