1960s Sure Antiperspirant

In the UK and other European countries, Sure is the name of a brand of antiperspirant deodorant for men and women produced by Unilever, marketed with the tagline “It Won’t Let You Down”.

Sure (UK and Ireland) is known by various other names globally – Rexona (Continental Europe, Argentina, Mexico, South America, Asia, Pacific) and Degree (United States & Canada). All three versions carry the tick logo.

In the United States, Sure is a different brand owned by Helen of Troy Limited, which acquired the brand from Innovative Brands in March 2010. Innovative Brands, LLC, a portfolio company of Najafi Companies, had acquired the brand from Procter & Gamble in September 2006.

Info gleaned from Wikipedia

1960s Sunsilk Shampoo

Sunsilk was launched in the UK in 1954, and by 1959 it was available in 18 different countries worldwide. At the time, Sunsilk had an advantage over other shampoos in the market as it only needed one application, and so meant washing less natural oils from the hair. Sunsilk cream shampoo for dry hair was launched in 1956.

In 1958, a new transparent polythene tube for the liquid shampoo was introduced as an alternative large size pack to the bottle. Sunsilk was also available in such tubes.

In 1960, Sunsilk Tonic shampoo was launched, containing skin healing ingredient Allantoin – designed to help keep the scalp free from infection.

In 1961, Sunsilk Liquid shampoo was re-launched to Sunsilk Beauty, because ‘Liquid’ in the name, originally used to distinguish the product from powdered shampoos had become meaningless as the majority of shampoos were now in liquid form.

Info gleaned from Wikipedia

1960s Closeup Toothpaste

Close-up is a brand of toothpaste which is marketed by Unilever.  It was launched in 1967, it is the first gel toothpaste in the world.  In 2003, Unilever sold the exclusive licensing rights of Close-Up inUnited States and Canada to Church & Dwight.   This sale did not affect the brand in other countries, like India where Unilever and its subsidiaries continue marketing Close-Up.  The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.

Info gleaned from Wikipedia

1960 SR Toothpaste

Mentadent SR (formerly Gibbs SR) is a brand of toothpaste owned by Unilever. The product was originally named after sodium ricinoleate.

Gibbs SR was the first product to be promoted on UK television. The introduction of commercial television advertising was due to the Television Act of 1954 which created the commercial broadcaster ITV. The advertisement was first shown on 22 September, 1955 at 8:12, with a voiceover by Alex Macintosh.  The advertisement was written and produced by Brian Palmer.

Info gleaned from Wikipedia

1960 Signal Toothpaste

Signal is a toothpaste and a mouth wash produced by The Unilever company. Present in the market for over 40 years, it is available in over 48 countries.

It was originally called Shield Toothpaste

Info gleaned from Wikipedia