Cadburys Roses commercial from 1988

Cadbury Roses are a selection of individually wrapped miniature chocolates, made by Cadbury UK that entered the market in 1938. They are named after the packaging equipment company that manufactured and supplied the machines that wrapped the chocolates, Rose Brothers (later Roses Forgrove), based in Gainsborough, England, who designed patented early packaging machines.

Roses are inexpensive chocolates, containing a small proportion of cocoa solids, and a high proportion of vegetable fat. A large packet can be bought cheaply, making them a common stand-by gift choice due to the variety of contained chocolates. They are an extremely common gift on Mother’s Day and sell well throughout the Christmas period. They are available in tins, boxes or jars and currently contain 10 different varieties of chocolate: