Cadbury’s Flake commercial from the mid 80’s featuring the Woman In the Canoe heading towards the waterfall/cave.

Cadbury Flake is a bar of thinly folded milk chocolate produced in Britain, New Zealand, Australia, Ireland and South Africa by Cadbury.

The product was first developed in 1920 and was founded by an employee of Cadburys. When the excess from the moulds was drained off, it fell off in a stream and created folded chocolate with flaking properties.^[1]

Since 1922 in Britain and Ireland ice cream vendors serve ’99s’ which are vanilla soft serve ice cream in a wafer cone in which a half size Flake bar is inserted in the top. Screwballs are similar but have a plastic cone rather than a wafer.

Flake is available in the United States at specialty retailers, including Central Market.

The Flake girl advert

The product gained some notoriety for its highly sensual advertising. In the UK, the adverts showed people – almost always women – enjoying a Flake whilst relaxing.

The Flake Girl became famous as a symbol of indulgence and secret pleasure. Her emphasis – to a raspingly emotional jingle (“Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before”), voted third most memorable of all time – was on allowing herself a guilt-free luxury. However, many saw in the delicacy with which she nibbled the crumbly chocolate bar, more than a hint of sexual pleasure. That, of course, was why it was so successful. In the 1970s, an advert was taken off air following complaints about the suggestive manner in which the woman bit into the bar.

The Flake song was composed by UK jingle writer Ronnie Bond. Who also composed “Tasty tasty very very tasty” for Bran Flakes, and “I’d rather have a bowl of Co-Co Pops” for Co-Co Pops. Ronnie has recently released the album “Songs in the Key of F”.

In 1983, UK prog-rock band Twelfth Night included an impromptu song as part of an encore, to the tune of the flake jingle, “Only the crumbliest, flakiest skin, remains on your body after nuclear war…”. Not quite the sensuous appeal of the Flake adverts, but memorable because of them

Info gleaned from Wikipedia