BRIM 1978

1978 commercial for BRIM

Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. It is named in honor of the Maxwell House Hotel in Nashville, Tennessee. For many years until the late 1980s it was the largest-selling coffee in the U.S. and is currently (ca. 2007) second behind Folgers, which is manufactured by The J.M. Smucker Co. The company recently unveiled a new slogan, “Good Just Got Great,” visible on their website. However, it is best known for its longtime slogan, “Good to the last drop,” and is still running ads featuring the line.

Although General Foods had been marketing decaffeinated coffee under various brand names (“Sanka” since 1927 and “Brim” and “Maxim,” the latter a freeze-dried instant coffee, since the 1950s), it refrained from actually selling Maxwell House-labeled decaffeinated coffee products until 1983, when it introduced ground “Maxwell House Decaffeinated” into east-coast markets. (At the same time, a decaffeinated version of its long-established, lighter-tasting “Yuban” brand was introduced on the west coast.) “Maxwell House Instant Decaffeinated Coffee” finally hit the shelves in 1985. A further modification of the decaf theme, “Maxwell House Lite,” a “reduced-caffeine” blend, was introduced nationally in 1992 and its instant form the following year.

Info gleaned from Wikipedia

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