Amstrad Computer advert from the1980s
Amstrad is a British electronics company founded in 1968 by Alan Sugar. The name is a contraction of Alan Michael Sugar Trading. It was first listed on the London Stock Exchange in 1980.
During the late 1980s, Amstrad had a substantial share of the PC market in the UK. As of 2006, Amstrad’s main business is manufacturing Sky Digital interactive boxes. Amstrad was once a FTSE 100 Index constituent but is now wholly owned by BSkyB.
The company is based in Brentwood, Essex.
In 1980, Amstrad went public trading on the London Stock Exchange, and doubled in size each year during the early ’80s. Amstrad began marketing their own home computers in an attempt to capture the market from Commodore and Sinclair, with the Amstrad CPC range in 1984. The CPC 464 was launched in the UK, France, Australia, New Zealand, Germany, Spain and Italy. It was followed by the CPC 664 and CPC 6128 models. Later “Plus” variants of the 464 and 6128, launched in 1990, increased their functionality slightly.
In 1985, the popular Amstrad PCW range was introduced, which were principally word processors, complete with printer, running the LocoScript word processing program. They were also capable of running the CP/M operating system. The Amsoft division of Amstrad was set up to provide in-house software and consumables.
On 7 April 1986 Amstrad announced it had bought from Sinclair Research “…the worldwide rights to sell and manufacture all existing and future Sinclair computers and computer products, together with the Sinclair brand name and those intellectual property rights where they relate to computers and computer related products.” which included the ZX Spectrum, for £5 million. This included Sinclair’s unsold stock of Sinclair QLs and Spectrums. Amstrad made more than £5 million on selling these surplus machines alone. Amstrad launched two new variants of the Spectrum: the ZX Spectrum +2, based on the ZX Spectrum 128, with a built-in tape drive (like the CPC 464) and, the following year, the ZX Spectrum +3, with a built-in floppy disk drive (similar to the CPC 664 and 6128), taking the 3″ disks that many Amstrad machines used.
The company produced a range of affordable MS-DOS-based, but with the GEM graphics interface, and later Windows-based personal computers, the first of which was the PC1512, priced at £399 in 1986. It was a success, capturing more than 25% of the European computer market. In 1988 Amstrad attempted to make the first affordable portable personal computer with the PPC512 and 640 models, introduced a year before the Macintosh Portable. They ran MS-DOS on an 8 MHz processor, and the built-in screen could emulate the Monochrome Display Adapter or Color Graphics Adapter. Amstrad’s final (and ill-fated) attempts to exploit the Sinclair brand were based on the company’s own PCs; a compact desktop PC derived from the PPC 512, branded as the Sinclair PC200, and the PC1512 rebadged as the Sinclair PC500.
Amstrad’s second generation of PCs, the PC2000 series, were launched in 1989. However, due to a problem with the Seagate ST277R hard disk shipped with the PC2386 model, these had to be recalled and fitted with Western Digital controllers. Amstrad later successfully sued Seagate, but following bad press over the hard disk problems, Amstrad lost its lead in the European PC market.
Info gleaned from Wikipedia