1986 advert for American Express featuring the two creators of the then very popular board game Trivial Pursuit Scott Abbott and Chris Haney.
American Express, sometimes known as “AmEx” or “Amex“, is a diversified global financial services company, headquartered in New York City. The company also has major offices in Fort Lauderdale, Florida; Salt Lake City, Utah; Greensboro, North Carolina; and Phoenix, Arizona. The company is best known for its credit card, charge card, and traveler’s cheque businesses.
The company’s common stock trades on the New York Stock Exchange under the ticker symbol “AXP.” It is one of the 30 stocks that comprise the Dow Jones Industrial Average. In 2007, BusinessWeek and Interbrand ranked American Express as the 14th most valuable brand in the world, estimating the brand to be worth US$20.87 billion. On November 10, 2008, the company won Federal Reserve approval to convert to a commercial bank.
American Express’s CEO is Kenneth Chenault, who took over in 2001.
Trivial Pursuit is a board game in which progress is determined by a player’s ability to answer general knowledge and popular culture questions. The game was created in 1979 by Scott Abbott, a sports editor for The Canadian Press, and Chris Haney, a photo editor for Montreal’s The Gazette. After finding pieces of their Scrabble game missing, they decided to create their own game. With the help of John Haney and Ed Werner, they completed development of the game, which was released in 1982.
In North America, the game’s popularity peaked in 1984, a year in which over 20 million games were sold. The rights to the game were licensed to Parker Brothers (now part of Hasbro) in 1988, after initially being turned down by the Virgin Group; in 2008, Hasbro bought out the rights in full, for US$80 million. As of 2004, nearly 88 million games had been sold in 26 countries and 17 languages. Northern Plastics of Elroy, Wisconsin produced 30,000,000 games between 1983 and 1985.
Dozens of question sets have been released for the game. The question cards are organized into themes; for instance, in the standard Genus question set, questions in green deal with science and nature. Some question sets have been designed for younger players, and others for a specific time period or as promotional tie-ins (such as Star Wars, Saturday Night Live, and The Lord of the Rings movies).
Info taken from Wikipedia