An advert for IDEALs Mighty Mo from 1978.
Ideal Toy Company was founded as Ideal Novelty and Toy Company in New York in 1907 by Morris and Rose Michtom after they had invented the Teddy bear in 1903. The company changed its name to Ideal Toy Company in 1938. In 1982, the company was sold to CBS Toy Company, which itself closed down. Certain brands and toys have been continued through other companies, most notably the Magic 8-ball and Rubik’s Cube.
1984 Radio Rentals advert from 1984.
Radio Rentals was formed in 1932 to rent out radio sets. It later moved into televisions and ultimately video players. In 1968 it was acquired by Thorn Electrical Industries and merged with its DER chain (founded 1938), and in 2000 it merged with Granada Limited to form boxclever. The company still trades as Radio Rentals in Australia.
1984 McVities Homewheat.
McVitie’s is a snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The firm moved to various sites in the city before completing the St. Andrews Biscuit Works factory on Robertson Avenue in the Gorgie district in 1888.