Another great Guinness commercial – what do you do while your waiting for that perfect pint of Guinness to be poured? Why not dance around to Perez Prado?
Anticipation is an award-winning Irish advertisement launched by Diageo in 1994 to promote Guinness-brand draught stout. The advert, which appeared in print, posters, and cinema and television spots, was produced by Irish advertising agency Arks, was directed by Richie Smyth and starred the relatively unknown Irish actor Joe McKinney. It was the final part of the “Guinness Time” advertising campaign, which had been running in Ireland since the late 1980s.
The piece was hugely successful, increasing Guinness’ sales, market share and brand awareness figures. However, controversy arose following claims of plagiarism raised by British director Mehdi Norowzian, who launched an unsuccessful lawsuit in 1998 seeking remuneration for the use of techniques and style from his 1992 short film Joy. (more…)
1989 commercial for Peugeot Cars “Takes your breath away”
The Peugeot family of Valentigney, Montbéliard, Franche-Comté, France, began manufacturing coffee grinders in the 1800s. Although the Peugeot factory had been in the manufacturing business since the 1700s, the company’s entry into the world of wheeled vehicles was by means of crinoline dresses, which used steel rods, leading to umbrella frames, wire wheels, and ultimately bicycles. Armand Peugeot introduced his “Le Grand Bi” penny-farthing in 1882 and along with a range of other bicycles. Peugeot bicycles continued to be built until very recently, although the car company and bike company parted ways in 1926. (more…)