Radox is a brand of bubble bath and shower gels available in the United Kingdom, Ireland, Czech Republic, Australia, Malaysia and South Africa. It comes in both bath salt and liquid form. Unilever agreed to buy the brand from Sara Lee in September, 2009
In June 2009 Radox launched the Be-Selfish campaign, alongside celebrity commentator Jenny Trent-Hughes to encourage women to take time out of their day for themselves.
In September 2009 Radox teamed up with celebrity author Kathy Lette to write the novel ‘All Steamed Up’, that became available free online.
In January 2010 Radox picked BBC Radio 1 DJ Sara Cox to front the Radox Be-Selfish campaign. Encouraging new mums to take time out of their day to enjoy an hour to themselves.
Info gleaned from Wikipedia