Advert from 1996 for WH Smith featuring Nicholas Lyndhurst

WHSmith plc (LSE: SMWH) (known colloquially as Smith’s) is a British retailer, headquartered in Swindon, Wiltshire, England. It is best known for its chain of high street, railway station, airport, hospital and motorway service station shops selling books, stationery, magazines, newspapers, and entertainment products. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. It has been innovative over the course of its history, being the first chain store company in the world and was responsible for the creation of the ISBN book catalogue system.

Info gleaned from Wikipedia