The birth of the Pampers brand is arguably P&G’s best example of what happens when there is dissatisfaction with the status quo. In 1956, a P&G researcher, Vic Mills, disliked changing the cloth diapers of his newborn grandchild. So he assigned fellow researchers in P&G’s Exploratory Division in Miami Valley, Ohio to look into the practicality of making a better disposable diaper. Pampers were introduced in 1961. They were created by researchers at P&G including Vic Mills and Norma Lueders Baker. The name “Pampers” was coined by Alfred Goldman, Creative Director at Benton & Bowles, the first ad agency for the account.

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