1991 Yellow Pages – Old Man Lawnmower

Yellow pages refers to a telephone directory of businesses, organized by category, rather than alphabetically by business name and in which advertising is sold. As the name suggests, such directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term yellow pages is now also applied to online directories of businesses. The name “Yellow Pages” is protected in the UK where it is a trademark of British Telecom.

Info gleaned from Wikipedia

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