Comfort was the first fabric softener to be launched in the UK in 1969. Today Comfort is a global brand, operating in Europe, Asia, Latin America and the Middle East.
1984 saw the launch of the first concentrated fabric softener for Comfort, which was three times more concentrated than regular fabric conditioner.
In the 1990s, the Comfort brand went through a number of changes: a new logo and more modern packaging in 1992 and the first fully biodegradable formulation in 1993. In 1998, Comfort replaced cartons with more environmentally-friendly and lightweight crushable bottles, introduced their first hypoallergenic fabric conditioner and launched tumble dryer sheets.
In 2004 Comfort produced the first ever fabric softener capsules in the UK, Comfort Pearls. In 2005 Comfort launched a premium variant called Comfort Crème.[
Info gleaned from Wikipedia