1989 commercial for MAX Factor products.

Max Factor & Company is a cosmetics company, founded during 1909 by Maximilian Faktorowicz (1877–August 30, 1938), Max Factor, a Polish-Jewish cosmetician. Max Factor & Company was a related, two-family, multi-generational international cosmetics company before its sale in 1973 for $500 million dollars. Presently, the Max Factor name is a popular brand of Procter & Gamble Co., which purchased the company in 1991.

Info gleaned from Wikipedia