Weetabix is a whole grain wheat breakfast cereal produced by Weetabix Limited of the United Kingdom. It comes in the form of palm-sized (rounded rectangles approx. 9.5 cm × 5.0 cm or 4″ × 2″) biscuits. Variants include organic and Weetabix Minis (bite-sized) versions. The UK cereal is manufactured in Burton Latimer, Kettering, United Kingdom and in Canada and exported to over 80 countries. Weetabix for the North American market (Canada and the U.S) is manufactured in Cobourg, Ontario, in both organic and conventional versions.
Info gleaned from Wikipedia