Knorr was founded in 1838 by Carl Heinrich Theodor Knorr. Knorr headquarters is in Heilbronn, Germany. Products previously sold under the Liptonbrand are now being absorbed into the Knorr product line. With annual sales topping €3 billion, Knorr is Unilever’s biggest-selling brand.  In cooperation with Slimfast, also owned by Unilever, Knorr markets a line of low-calorie products.

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