Nescafé is a brand introduced by the Nestlé company. Nescafé can be traced back to the 1930s.  In the United States, the Nescafé name was used on its products up until the 1960s. Later, Nestlé introduced a new brand in the US called Taster’s Choice, which supplanted Nescafé for many years. Taster’s Choice was also introduced into Canada at the same time, and continues to be sold as a separate product, that is branded as superior to Nescafe, and is higher priced.

In the United Kingdom, a television advertisement campaign starring Anthony Head and Sharon Maughan ran in 12 instalments between 1987 and 1993.  The first 11 episodes were released as a promotional compilation video called Love Over Gold in 1993. A novelisation of the same name written by Susan Moody (under the pseudonym Susannah James) was released in the same year.

Info gleaned from Wikipedia

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