Hitachi Maxell, Ltd. commonly known as Maxell, is a Japanese company which manufactures consumer electronics. The company’s notable products are batteries — the company’s name is a contraction of “maximum capacity dry cell” — and recording media, including audio cassettes and blank VHS tapes, and recordable optical discs like CD-R/RW and DVD±RW. Additionally, the company sells electronics and several kinds of accessories, ranging from CD and DVD laser cleaners to storage boxes.

On March 4, 2008 Maxell announced that it would no longer manufacture its optical media, but would start contracting other companies to manufacture Maxell media.

Info gleaned from Wikipedia