Malibu Rum is a flavored rum made with natural coconut extract, possessing an alcohol content by volume of 21.0% (42 proof). The brand is owned by Pernod Ricard and it is made in Canada
History
The product was originally made from fruit spirits, flavored with rum and coconut flavoring in Curaçao. Originally, the product was used to simplify the making of Piña Coladas by bartenders. When the product took off, the production was then moved to Barbados where the rum is made by West Indies Rum Distillery Ltd., and the quality of the ingredients used was improved. The brand was sold by Diageo to Allied Domecq for £560m ($800m) in 2002 and later to Pernod Ricard.
Info gleaned from Wikipedia
Recent Comments