1979 Dreft Washing Powder commercial.
Dreft is a popular laundry detergent in the United States, Canada, United Kingdom, the Netherlands and other markets. First produced by Procter & Gamble in 1933, it was one of the earliest synthetic detergents. Upon its inception, Dreft was touted as a significant improvement over the soap suds of the day, but it proved best at treating only lightly soiled clothes and not heavy loads. As Dreft does not leave a lime scum deposit nor does it contain harsh chemicals such as bleach, it is suitable for fine washables such as silk or wool as well as flame resistant fabrics. The Fairy brand of washing-up liquid is also sold under the name Dreft in some countries.