The Tide trademark is an easily recognized, distinctive orange-and-yellow bulls-eye. This original logo was designed by Donald Deskey, an architect and famous industrial designer. Tide was the first product to be nationally packaged using Day-Glo colors —strikingly eye-catching when first introduced. The logo was slightly modified for the product’s fiftieth anniversary in 1996, and remains in use today.

Currently, the Tide brand is on at least 6 powders and liquid detergents in the United States alone.